This is the program for the 2010 Joint Statistical Meetings in Vancouver, British Columbia.

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Keyword Search Criteria: online advertising returned 1 record(s)
Wednesday, 08/04/2010
Does Retail Advertising Work? Measuring the Effects of Advertising on Sales via a Controlled Experiment on Yahoo!
David Reiley, Yahoo! Research; Randall Lewis, Yahoo! Research
3:20 PM




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